• Social Media—The Employee as Advocate and Ambassador

    Posted on January 30, 2015 by in social media

    Employees are often referred to as a company’s best asset. Leveraging this asset to promote your business, assumes that your workforce feels positive about your brand and believes in the product and services you are selling. That’s why their opinions and attitudes are trusted far more than corporate messaging. Their preferences are transparent, and considered […]

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  • 4 Good Reasons to Hire a Freelance Writer

    Posted on January 29, 2015 by in freelance, writing

    Unless you are a PR or Marketing and Communications firm, there’s a chance that your organization hasn’t been hiring and retaining business and technical writing staff. It’s not a priority, and not a surprise. Companies across a range of industries stay focused on developing and distributing products and services, converting prospects to customers, and retaining […]

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